• What the Associated Press has learned from a year of VR

      For a little over a year, the Associated Press has produced 20 virtual reality and 360 videos across a broad range of topics. From breaking news like the terrorist attacks in Nice, France, in July this year, to the Rio Olympics, to lifestyle-feature stories on luxurious hotels and apartments, and science and technology stories on Alzheimer’s disease, the AP has aimed to put its ...

      Digiday- 5 readers -
    • Why Less Content is the Future?

      Why Less Content is the Future? I think, it won’t be quite a strong statement if I disagree with the people who think that the future will be about an increased amount of content aimed at marketing. A content specialist in my team was discussing with me the value of long and elaborate content. She was in the middle of her preparation to start a marathon with a long piece.

      Debajyoti Banerjee / Seven Boatsin Content- 4 readers -
    • Programmatic native is here, and premium publishers are wary

      Marketing dollars are poised to flow into programmatic native advertising next year, and many in the digital advertising ecosystem are excited. Everyone, that is, except premium publishers. Programmatic native advertising is a technique designed to insert marketers’ messages and assets in a publisher or platform’s feed, rather than the margins where ads usually go.

      Digiday- 4 readers -
  • How to scale organic local marketing

    Scaling local seems oxymoronic, which is why advertising platforms — digital and analog — rule in the local space. If you Google the term “local marketing agency,” you’ll see results for SEM and ad campaigns, plus nods to local SEO (which often begins with scaled citation tools, like Yext). The agencies that do focus on content development are generally targeted toward local ...

    Marketing Land- 2 readers -
  • 7 tips to increase blog engagement

    Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and read your next post? So, how do you achieve that? In this post, I’ll first explain the importance of blog engagement for SEO. After that, I’ll give 7 tips on how to increase the engagement of the audience to your blog.

    Marieke Van De Rakt/ Yoast- 3 readers -
  • Can I Use This Photo on Social Media? Understanding Image Copyright

    Has this ever happened to you? You’re crafting a social social media post. You’ve nailed the message you want to convey. You know that your post needs a photo to ensure maximum engagement, since photos increase Retweets by 35 percent, and Facebook posts with photos get both more Likes and more comments. In fact, you’ve already found the perfect image for your post.

    Hootsuitein Social- 4 readers -
  • 3 Elements Every Lead Capture Page Needs

    For a PPC campaign (or any sort of advertising campaign online for that matter), the landing page plays a huge role since it is the part where the conversion takes place. Therefore, you really do need to make sure, potentially more than any other element in your campaign, your landing page has everything it needs to get that conversion you want.

    Will Green/ ppc.org- 2 readers -
  • 16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

    What should you do if you want to become the best at what you do? There’s probably a long list, with lots of options. One thing we’re particularly fond of at Buffer when it comes to improving ourselves is listening to podcasts relevant to our niche and industry. In our case, that means social media podcasts! What we love about podcasts is that they make it easy to hear from ...

    Buffer Blogin Social- 3 readers -
  • Google: AMP will override app deep links for the foreseeable future

    At SMX East yesterday, Adam Greenberg, the Global Product Partnerships at Google gave a talk about AMP. He said during the question and answer time that AMP pages will override app deep links for the “foreseeable future.” Last week we covered how that when Google began rolling out AMP to the core mobile results that Google quietly added to their changelog that AMP pages will ...

    Barry Schwartz/ Search Engine Landin SEO Google- 4 readers -
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