The As If Principle

Listening to The As If Principle from Richard Wiseman. Halfway thru and my mind is completely blown. I would never buy a book with such a lame self-help guru-esque title. However this one comes from someone whose work I follow, and it is firmly grounded in science. My key takeaway from the book so far: We are such confused creatures; I’d say hopelessly confused.Read the full article

The As If Principle