8 Simple Online Copywriting Case Studies with Examples from Real A/B Tests

by Michael Aagaard
Over the last 4 years I’ve conducted more than 250 A/B tests focusing on copywriting, and how copy impacts conversions. The main lesson I’ve learned from all this research is that your copy has direct and measurable impact on conversion. For this article, I’ve picked out 8 very simple case studies for you, where minor copy changes resulted in significant conversion lifts.Read the full article