Case Study – 64.53% More Downloads by Moving the Testimonials on an Ebook Landing Page

by Michael Aagaard
Testimonials can be an effective tool for overcoming friction. However, there are several factors you need to consider if you want the full impact of your testimonials. Placement is one of them. Here’s an interesting little case study where changing the placement of reader testimonials on an ebook landing page increased downloads by 64.Read the full article