Marcus Sheridan - Marketing, Sales and Social Media Speaker
In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. Nine years later, and with the help of incredible innovations through inbound and content marketing, Sheridan's company - River Pools and Spas - overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world. With such success, in late 2009, Sheridan started his sales/marketing/and personal development blog— The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence—helping businesses globally to leverage the internet to generate more traffic, leads, and sales—without all the theory and fluff. More about Marcus Sheridan: http://www.thesweeneyagency.com/speakers/Marcus-Sheridan
Testing and Optimization: Call-to-action copy
Do you want to come on the stage and share your success stories like Michael Aagaard? -- http://bit.ly/EmailAwards Michael Aagaard, Copywriter, ContentVerve.com, presented, "How to Optimize and Test Calls-to-action for Maximum Conversions," at Email Summit 2013, and walked the audience through his own tests and results on calls-to-action, takeaways from his research and how any marketer can improve CTAs through testing. In this video excerpt from the full session, Michael discusses one of his favorite aspects in regard to calls-to-action -- the CTA copy. View the full session replay at MarketingSherpa.com/Video -- http://bit.ly/133bQOo
How To Test A Headline
It's happening in companies across the world as we speak... the highest paid person's opinion (HiPPO) wins the day in the marketing department. (More Web clinic info at: http://bit.ly/9LnFRU) But does the person with the higher title and the higher salary always understand which headline (or PPC ad or landing page copy) will convert the highest? From our previous testing, we've found the answer is a resounding...NO! In this case, our own CEO and Managing Director, Flint McGlaughlin, was humble enough to allow us to share a headline test from our own labs where one of the headlines he suggested was beaten by a junior editorial analyst. As Flint has said, "There are no expert marketers, only experienced testers." Watch to see the entire test unfold, and get some ideas for how you can use your own headline tests, both the winners and losers, to learn about your customers.