Case Study – 18.59% Increase in Downloads by Tweaking one Bullet Point

by Michael Aagaard
You don’t necessarily need to make radical changes in order to in order to impact the decisions and actions of your prospects. Often relatively small but strategic changes to critical elements can have major impact on conversions. Here’s a cool little case study where tweaking the copy in one bullet point increased downloads on an ebook landing page by 18.59%.Read the full article