Lead generation with a heartbeat; the email marketing prospect program of Vodafone

by Jordie Van Rijn
Last year Vodafone Netherlands started with a new email marketing prospecting program. Growing their customer base is a real challenge, seeing the mobile phone market is shrinking. Immediately after launching the email program, they started with Marketing Performance Improvement. Vodafone is also using some innovative list-growth techniques, which are certainly paying off.Read the full article