Results-Driven Marketing Creative in Four Steps, Part 2: Building a Creative Concept

In Part 1 we focused on how to enable effective briefing and why it influences every aspect of your campaign, and we explored the value it adds to your marketing operations. We then drew up a quick list of techniques you can follow and items to include in a brief to make it more effective. In this article, we're taking another step along the path to results-driven crea ...Read the full article