Groupon Says Gmail Tabs Hurt Its Business. Are They Hurting Yours?

Since Gmail announced its new Tabs feature back in July 2013, the marketing industry has been sustaining a long conversation on its potential impact on businesses. (I even wrote a piece on how Gmail was rewriting the rules of email marketing earlier this year.) Brands tried to combat the Tabs switch by sending out emails pleading with subscribers to move their emails b ...Read the full article