Four Marketing Performance Management Resolutions for 2014

Have you made a marketing New Year's resolution? If you have, we hope that you have devoted at least one to marketing performance management (MPM). As inspiration, here are four resolutions to choose from, along with a few tips for bringing them to fruition. 1. Resolve to connect marketing to business results In "The Evolved CMO," a recent Forrester report, CMOs are ...Read the full article