Seven Cautionary Tales of Hashtag Hijackings

With an estimated 400 million tweets sent a day, Twitter has become a big part of everyday life. The hashtag function of Twitter is often used by companies as a PR tool to gain visibility, and, if used correctly, it can take a campaign stratospheric. However, on occasion, the intended purpose of a hashtag can become obscured, with users hijacking it for their own purposes.Read the full article