5 Things You Should Know About Performance Metrics in POF (Part 1)

by Aziz Kamara
We frequently get asked by newer performance marketers on how we determine whether or not an ad/angle/campaign is going to perform well on POF. The short answer is, we never know–not until we test it anyway. That’s why we wanted to share with you some key tips on performance metrics in POF to give you an idea as to what we look for when testing a campaign to get the mos ...Read the full article