Know How It’s Built: “Cool” Isn’t Good Enough

by Richard Baxter
An OK story teller can tell someone else’s story. A good story teller can invent a story. A great story teller knows exactly how to tell their own story. Consider the skills required by the modern digital marketer, an accomplished digital marketer. Story telling: research, the ability to imagine and craft great creative and promote their content to the world.Read the full article


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    ngm.nationalgeographic.com - 27 readers - Enter the world of the Vumbi pride. The lions strut and grimace, bare their teeth. One drapes a paw indolently, another nuzzles.

  • The Serengeti Lion

    ngm.nationalgeographic.com - 7 readers - Enter the world of the Vumbi pride. The lions strut and grimace, bare their teeth. One drapes a paw indolently, another nuzzles.