5 Things You Should Know About Performance Metrics in POF (Part 2)

by Aziz Kamara
In Part 1 of this two-part post, I gave you some examples of performance metrics you should look for when determining whether or not a campaign can become profitable. Part 2 will discuss what you can do with that data and how you can optimize your campaigns to their fullest. Key #4: Rule-Based Optimization is Essential Rule-based optimization, or “Hurdles” as referred i ...Read the full article