Branding Lessons from Security Companies

Branding is a double-sided coin. When you see a good brand, you know it. When you see a bad one, you know it. The constitution of a brand – the stuff that really gives it zest – is tough to pinpoint unless you have years of experience and a nose for the business. Freelancing throughout the advertising and security industries has given me a keen sense for separating the d ...Read the full article