Optmizing Against Competitors

You’ve got to feel a little sorry for anyone new to the search marketing field. On one side, they’ve got to deal with the cryptic black box that is Google. Often inconsistent, always vague, and can be unfair in their dealings with webmasters. On the other side, webmasters must operate in competitive landscapes that often favour incumbent sites, especially if those incumben ...Read the full article

SEO Competitive Research Tool

from http://www.seobook.com learn how to find out what keywords are the most valuable keywords driving traffic to competing websites.


SEO Book Keyword List Comparison Tool

Online SEO tool which makes it easy to compare up to 10 keyword lists against each other. This can be used to help determine the quality of a keyword source, to pool data into a handy unified list, or to help understand the overlap in keyword strategy from competing sites when using competitive research tools.


SEO Toolbar

Free at http://tools.seobook.com/seo-toolbar/ ... here is a video walkthrough of the SEO Toolbar.


Google Rank Checker Tool

from http://www.seobook.com Video offering free tips on how to check your rankings in Google and other major search engines.


Top Paying AdSense Keyword Lists

from http://www.seobook.com Learn how to create a list of high value keywords based on information from search engines like Google and Microsoft.


SEO Link Building 101

from http://www.seobook.com Learn the types of links that help you rank better and help you make sales.


Google's Matt Cutts on Brands

Video highlighting how brands play a role in the SEO and search engine marketing game. Brand advertisers dominate Google AdWords.


How can an older site maintain its ranking over time?

I have been in business for over 14 years with my domain, and see much newer domains passing me. Any algorithms to protect older domains/sites in business from newer sites with more spam? eliasseo, New York Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters/