The Science of Commitment: Are Your Readers Loyal?

Who doesn’t love traffic? No one. I imagine no one (unless you have too much traffic, but I haven’t experienced that, so I can’t say much about it). In any case, I want to start off with a simple question: Are your readers loyal? Loyal to your blog? (meaning they are returning visitors/clients/subscribers). Let’s forget that for a moment… …..Read the full article

  • Starbucks: Loyalty Program Misfire - 3 readers - Starbucks is a firm with brilliant marketing... they have built an amazing global brand. They understand sensory branding, and have tailored their store aroma for maximum benefit. Their rewards program, which features an "elite" level, the Starbucks Gold Card, goes far beyond the typical coffee shop punch card. Instead of [...]