Leveraging Big Data and Creative Content for Customer Engagement

Why is content such a “buzz”?! In 2010 the curation of content became the mantra for all things digital. This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp. Why is the WhatsApp acquisition considered relevant in the world of content creation? It is because of the user generated, real time aspects of th ...Read the full article