Reaching the Pot of Gold: How Investments in Analytics Are Paying Off

by Brett Borgeson
There is a lot of buzz currently about analytics and big data, and rightfully so. The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. As evidenced by the projection that big data will grow to a $53 billion dollar industry by 2017, which ...Read the full article

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