Inside the customers’ mind: Harnessing mental momentum in your online marketing

by Jordie Van Rijn
The brain is the most powerful instrument there is. Modern marketing is trying to catch up on how the mind works luckily we can now understand a bit more on how to make the most out of mental momentum. Expressions like “the first step is the hardest” or “In for a penny, in for a pound” become popular sayings for a reason.Read the full article