Click Fraud Isn’t New: And Here’s How to Avoid It

by Robert Glazer
Click fraud isn’t new. Savvy marketers have known about it for some time. But the amount of fraud is so staggering – and the digital marketing industry’s response so lackadaisical – that the situation is approaching a tipping point that is sure to drive changes in media buying. The Wall Street Journal picked up the topic in a recent article, reporting that “36% of all Web traf ...Read the full article