Beautiful or Usable: What’s important while designing your website?

by Marieke Van De Rakt
In releasing our themes, we got lots of reactions about the aesthetics of our themes. Some people found them plain looking, boring or unappealing. Others were very enthusiastic. Of course, there is no accounting for taste. But it made me wonder, how important are the aesthetics of a website? Does a beautiful site convert better? And what is the relation between aesthetics and u ...Read the full article

The Halo Effect (short)

Explains halo effect and how most people are blind to it. People on the street are asked to make snap judgments of identically dressed tall and short men. They judge the tall man as wealthier and more successful.