Social Media Tracking: 5 Simple Techniques to track ROI

by Ian Cleary
Are you measuring the performance of your social media efforts? If so, what are you measuring? Return on Investment (ROI) with social media may not turn into dollars or Euros immediately, but there’s still a value in getting traffic to your site and building a community online. You should have a core set of metrics that you track on a regular basis, and social media tracking ...Read the full article