Is Too Much Choice Killing Your Conversion Rates? [Case Studies]

by Stefanie Grieser
Yes, yes it can. (image source) When it comes to conversion rate optimization and landing pages, the casual cliché “less is more” really rings true. Less distractions, less links, less “leaks” and ultimately less choice equals higher conversion rates, more leads and more money in the bank. But what does “less” actually mean? When it comes to landing page optimization, “less” really means one.Read the full article