SEO Competitive Research Tool
from http://www.seobook.com learn how to find out what keywords are the most valuable keywords driving traffic to competing websites.
SEO Book Keyword List Comparison Tool
Online SEO tool which makes it easy to compare up to 10 keyword lists against each other. This can be used to help determine the quality of a keyword source, to pool data into a handy unified list, or to help understand the overlap in keyword strategy from competing sites when using competitive research tools.
Free at http://tools.seobook.com/seo-toolbar/ ... here is a video walkthrough of the SEO Toolbar.
Google Rank Checker Tool
from http://www.seobook.com Video offering free tips on how to check your rankings in Google and other major search engines.
Top Paying AdSense Keyword Lists
from http://www.seobook.com Learn how to create a list of high value keywords based on information from search engines like Google and Microsoft.
SEO Link Building 101
from http://www.seobook.com Learn the types of links that help you rank better and help you make sales.
Google's Matt Cutts on Brands
Video highlighting how brands play a role in the SEO and search engine marketing game. Brand advertisers dominate Google AdWords.
Noam Chomsky: "Free Markets?"
This talk by Noam Chomsky was filmed at Northeastern University, Boston on Dec. 5, 1997