The User Interface: How to Create a Buying Environment on Your Website

This is the third article in a five part series on website conversion. Be sure to check out Part 1, Performance Tuning, and Part 2, Logic and Direction, if you missed them. Website designers often overlook the importance of providing a pleasant environment for their visitors. They succumb to the tendency to take a best guess at what visitors want, and then guess again if too ...Read the full article