How To Boost Your AdWords Click-Through Rate By A/B Testing Your Ad Copy

by Iain Dooley
We couldn’t bring ourselves to use another stock image of a person clicking a mouse so here’s a photo of an adorable puppy instead. Image by Sally Crossthwaite via Flickr. Increasing your click-through rate is the most important thing you can do in your AdWords campaign. Not only does it get you more traffic, it actually makes that traffic cheaper.Read the full article

Search Advertising With Google: Quality Score Explanation by Google Chief Economist

Google Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords - introduction to Adwords bidding tutorial. If you want to lower your cost per click or see how higher Quality Score lowers your cost per click - watch this video in full.