7 Ways To Mine The Hidden Gold In Your Customer Data

by Jay Baer
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive. You may have to but once you have it you’ll have the Mother Lode of customer engagement capabilities. That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain, an organization that hel ...Read the full article

Eureka! 7 Ways to Mine the Hidden Gold in your Customer Data

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive. You have to stitch together a rich tapestry of customer behavior and profile data, but once you have it you'll have the Mother Lode of customer engagement capabilities.


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