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forbes.com - 5 readers, 25 Tweets - Marketers are officially hooked on content. That it has emerged as one of the primary areas of focus is clear in this year’s survey of North American Effie Awards Final Round judges, conducted in partnership with the Forbes CMO Network. The survey, now in its fourth year, gauges advertising executives’ [...]
forbes.com - 5 readers, 21 Tweets - In the last 25 years, the Internet has changed substantially, and consumer behavior has changed even more. The website now dominates the way we communicate and make decisions both online and also in the face-to-face world.