Are Longer Landing Pages the Key to More Conversions?

by Randy Milanovic
Online Marketing Blog by KAYAK Amongst experienced online marketers there is an ongoing debate about whether short or long form landing pages are more effective. In other words, how much does it take, in terms of text, images and arguements, to find the "sweet spot" where the highest number of potential customers are willing to take the next step and commit to converting on you ...Read the full article