The 14 Keys to Writing Advertorials That Sell

by Demian Farnworth
Advertorials are native ads with a single purpose: getting specific action from the reader. This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting a store, or buying a product. An effective advertorial grips the reader and leads her to the logical conclusion — pointing her, in very specific language, to what to do next.Read the full article