The Latest Changes to AdWords & What They Mean For You

Instead of re-capping all of the new AdWords announcements from their event earlier today (of which you can read a full description of in the official AdWords Blog), I will provide my opinion on what these changes mean to agencies and businesses alike. I will borrow the three convenient categories Google placed their changes into: App Ads, Measurement, and Tools.Read the full article

Measuring Conversions in AdWords