How to Turn Data-Informed Insights into Conversation Starters

by Erin Feldman
Every brand looks for insights into what their customers do and why they do it. They take those insights and typically generate reports, pie charts and data sheets for their stakeholders. The actions are necessary and can even be beneficial, but they are somewhat limiting. Insights need to be more than interesting tidbits of information shared with supervisors, executives, bo ...Read the full article