Marketing’s New Frontier: Packaging Innovation

by Ardi Kolah
Over the last decade, marketers of branded fast moving consumer goods (FMCG) on both sides of the Atlantic have struggled to withstand the onslaught on their market share from challenger and own-label brands. The result of increased competition – largely fuelled by globalisation – is that some marketers have been forced to radically re-think their retail and marketing strateg ...Read the full article