Surprise: CTRs For Skippable Video Ads Fare Well Compared To Non-Skippable Ads

by Ginny Marvin
The Mobile Marketing Association published its first Mobile Video Benchmark Study this week, aggregating 559 million ad impressions served in March 2013 by a number of different publishers such as BrightRoll, Hulu and Brightcove. The report shows some interesting performance metrics for skippable versus non-skippable video ads, which accounted for 32 percent and 68 percent of ...Read the full article