The Keys to Measuring PR: A Q&A With Shonali Burke

by Brian Conlin
Measurement has been a bugaboo for PR pros, but it doesn’t have to be. Shonali Burke, president & CEO of Shonali Burke Consulting, operates the monthly Twitter chat #measurePR and will speak at Demand Success. Below Shonali answers our questions about PR and measurement. Q: Why has PR as an industry been so slow to adopt measurement? A: PR as an industry has been meas ...Read the full article