The New Shopper Marketing Paradigm: Centering On The Shopper

by Jonathan Opdyke
Shopping has undergone a revolution, and it is still changing. It started with an Internet bookstore and an online swap meet introducing new ways to shop. Fast forward two decades, and online shopping continues to grow. In fact, in its report, "US Online Retail Forecast, 2012 To 2017," Forrester predicts that e-commerce will reach $371 billion by 2017, when it will account fo ...Read the full article