Twitter Gives Advertisers Another Option, Website Cards, To Drive Click-Throughs

by Martin Beck
Add another ad unit to Twitter's deck: the Website Card. The new offering, which will be made available to all advertisers on mobile and desktop today, enables marketers to display rich content from a website on Twitter. The idea is similar to Lead Generation Cards rolled out last summer, but these cards are meant to drive traffic to a specific page on a website.Read the full article