Advocate Marketing & the Goose that Laid the Golden Egg [Interview with Influitive]

by Sharon Hurley Hall
About a year ago, we included a tool called Engagio in a round-up of social media engagement dashboards. Shortly after that, Engagio was acquired by Influitive, which helps companies identify and work with the advocates who love their products. Today, we talk to Influitive’s CEO Mark Organ about advocate marketing, analytics and the Engagio acquisition.Read the full article