Google’s Matt Cutts: We Look For The Title To Match The Query

by Barry Schwartz

How does Google choose titles for search results?

What criteria does Google use to change the title it shows in the SERPs depending on the query? Does schema influence that? Maybe headings (h1, h2..) have more weight? Christian Oliveira, Madrid Why Google search results doesn't show the current meta title of webpage? Instead of meta title search results show H1 tag from HTML page? kbroka, Nepal Learn more about page titles in search results: Have a question? Ask it in our Webmaster Help Forum:!forum/webmasters Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: More videos: Webmaster Central Blog: Webmaster Central:

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