Report: NBCUniversal Executive Says Social Media Doesn’t Drive TV Ratings

by Martin Beck
Among the basic assumptions behind Facebook and Twitter's battle for second-screen dominance is that social media helps drive deeper engagement and better ratings for television content. But one television executive said there's no evidence of such a connection. NBCUniversal's head of research Alan Wurtzel told the Financial Times that social media is "not a game changer yet" ...Read the full article