Survey: Marketers Say Ad Budgets Will Keep Shifting From TV To Digital Video

by Ginny Marvin
In the next three to five years, original content developed for online consumption will be as important to advertisers as TV is now, according to a new survey by the Interactive Advertising Bureau. The industry group surveyed 297 brand marketers and advertising agency executives ahead of the Digital New Fronts in New York — the two-week pitch party by digital media companies t ...Read the full article