Content Marketing Lead Generation:  22 Expert Tips

by Heidi Cohen
The Best Way To Use Content Marketing To Generate Leads Is content marketing part of your lead generation program? If so, is it as successful as it can be? Do you believe that content marketing and lead generation are for B2B companies only? According to research by Content Marketing Institute and MarketingProfs, 90% of B2C marketers use content marketing but only 34% believe that it’s effective.Read the full article