Media Buyers See Big Value in Multi-Platform Advertising

by Christophor Rick
With the NewFronts going on there is a lot of buzz about original digital video content and ad dollars spent on digital video over TV. But in a recent IAB survey a vast majority of respondents believe it very important that they can buy both TV and digital video at once. Make sense since research shows that combined, those two platforms offer the most efficient advertising for the money.Read the full article