Report: 70 Percent Of Mobile Ad Revenue Coming From “Interstitials”

by Greg Sterling
China-based mobile ad network has released its first report on the state of global mobile advertising (for Android apps). The data are based on activity gleaned from 400 million unique smartphones globally. While the company does business globally I would caution that AppFlood's data, in addition to reflecting Android only, may skew regionally and not be fully re ...Read the full article