VIDEO + SLIDESHOW: What’s Next For Paid Search Marketing?

Digital Marketing Summit at SMX - Wister Walcott of Marin Software

"Looking Forward: What's Next for Paid Search in 2014?" by Wister Walcott - Co-founder and EVP, Products and Platform, Marin Software 2013 was a year of big changes for search marketers, from the launch of Google's Enhanced Campaigns and PLAs, to new cross-channel retargeting options, advances in real-time bidding and new ad formats. Paid search is still the most effective and measurable digital ad medium, and in 2014, it will become more closely linked with display, mobile and social, and with offline marketing tactics. The coming year will see Big Data transform paid search, enabling advanced audience-based targeting for the first time. Find out what's next for paid search and how you should plan your spend to succeed in 2014 and beyond. From the Marketing Land Digital Marketing Summit at SMX West 2014. For more information:

Read the full article