What NOT to Do When Running a Social Media Sweepstakes

by Kate Endres
When you'd like to get a bit more traction on social media marketing efforts for your business, a great option that many people are implementing is a social media sweepstakes. However, a lot of the time businesses try to jump right into making a great social media sweepstakes without asking themselves what the main goal (or goals) of the contest is for their business.Read the full article