After Bitter Fight, Industry To Embrace “Browser Choice” (AKA Do Not Track)

by Greg Sterling
The online advertising industry has apparently done an about-face on "Do Not Track" (DNT). According to AdWeek the Digital Advertising Alliance will soon unveil a DNT solution that will euphemistically be called "browser choice." The article says, "The final product will include some of the same hallmarks of the DAA's ad choices self-regulatory program, which allows consumers ...Read the full article

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