Boost Your Campaigns By Becoming An Expert Search “Forecaster”

by John Cosley
In the Greater Seattle area, you never know what spring weather will bring — cloudy at 8 a.m., sunny at noon, pouring down rain at 5. I always start the day with a check of the forecast, so I know what to expect. In the same vein, anyone planning a search advertising campaign should know what the day's search "forecast" might be. That's because search isn't a static thing.Read the full article