How 12 Successful Founders Get Inside Their Customer’s Head

by Chase Reeves
One of the most brutal and constructive lessons we learn as bootstrappers is this: nobody cares about you or your product. Many here at The Sparkline have learned that lesson the hard way, launching a product or website—some labor of time, love and sweat—into nothing but crickets… no sales, no links, no love. This is true in my own story as well.Read the full article

4 Rules to Make Star Wars Great Again

This is a warning cloaked in a love letter. Our shot over the bow aimed at Disney and the team behind the upcoming Star Wars films. This is our chance to redeem Star Wars. JJ Abrams, please don't mess this up. Watch Prescott and Robert talk about what it took to make the "4 Rules" video, including concept art, early renderings, and bad ideas: Voice your support at #dearjjabrams Produced by Sincerely Truman